History of Voucher Codes

Voucher codes originally were called coupons and the first ones were used in 1888 by Coca Cola where they issued paper coupons in the US for free bottles of coca cola, its estimated that between 1894 and 1913 8.5 million bottles of coca cola were given away free of charge making it a phenomenal marketing campaign.

In 1909 1 cent coupons were issued to consumers to buy breakfast cereals.

In 1940 big chain grocery shops introduced coupons to attract consumers away from small local markets and since then grocery coupons and vouchers have allowed more than 4.6 billion dollars in savings for consumers.

1990 and the invention of the internet allowed for printable coupons and online vouchers, giving customers incentives to purchase goods from online stores.

2014 and you can source a coupon or voucher for almost anything from online stores, to restaurants and visitor attractions, the majority of vouchers are found online as well as in magazines, newspapers and marketing material.

Angey x

Why don’t all voucher codes work

When voucher codes are issued they may have an expiry date, therefore they will only work between the date they are issued to the date they expire.

Many voucher codes dont have an expiry date so these should work at all times, if they dont there may be an error with the code and sending a quick email to the company may resolve any minor problems being fixed quickly so you can use the code.

Most brands issue new codes once the previous one has expired so make sure you check for the new codes. Vouchshare will generally only show codes that are currently working, however there may be times that a code expires that they don’t know about.

Angey x

How voucher codes work

Voucher codes are issued by brands and they are uniquely generated to give customers an incentive to purchase products from their online shops.

The codes are issued by email or via a reputable source (Vouchshare), they are normally a randomly created code that can be tracked by the brands and can give you anything from money off to a discount off your entire order.

When shopping online there is normally a discount code or voucher code box which will be located on the same page as the checkout pages, these can also be called promotion codes, coupons or e-vouchers,  you would enter your code into this box and the discount is deducted from your total before you proceed to pay.

Always make sure you click the OK or ADD button so that your order attaches the discount to your basket.

Sometimes the box is not always visible and a link may need to be clicked to open the box, make sure you look all around the checkout page to locate the voucher box before paying as it will be there somewhere.

Angey x

Are Voucher Codes Real?

One question I hear a lot from people over social media is ‘are voucher codes real’ and my simple answer to those people is ‘YES’ voucher codes are most definitely real, we should all know that very well here at VouchShare.

Voucher codes are released by the brands and stores and are meant as a marketing aid to grab your attention and bring you into their stores. The codes are either emailed to you when you sign up to the brands or they are issued to voucher sharing companies like VouchShare to provide to you.

Voucher codes vary from deal to deal and offer either money off your order, a free gift or free delivery.

One of the most popular codes on offer is ‘free delivery’. This is a great marketing tool for convincing customers to buy online without the need to call in to store.  I am a sucker for doing this, and when I see a free delivery voucher code I jump on it quickly before it expires!

For the past year we have been creating our amazing database that will grab and deliver all of the latest voucher codes for people who love to shop online, and you can get a code for absolutely anything these days.

Unique codes are generated and offered to companies like VouchShare so we can publish them direct to consumers over our handy app and web browser plugin.

Angey x


Make saving simple, It makes sense.

In 2007/2008 as the recession took hold, doom and gloom loomed in every daily publication, news channel and blog. The harsh reality unfolded and many people lost their jobs, businesses and lifestyles, but Britain has not been defeated. We have adapted to the hard times and become a much more savvy consumer, we refuse to pay full price and we look for deals on everyday items such as food, clothes, entertainment and home essentials. Vouchers have been around for many moons, but never have they been so prominent as in todays digital world of online shopping.

Voucher-codes and cashback sites are big business, they can be very rewarding and frustrating in the same breath. For the determined saver there is always a bargain out there if you search hard enough and have the patience of a saint. However, for the majority time is money and if they can’t find a code instantly they will proceed to abandon the cart in frustration or look at other retailers for their purchase.

What I find amazing is that retailers supply voucher codes to 3rd party websites to drive traffic but do not reward their loyal customers who arrive direct and give repeat business by making all offers and codes instantly available. This would save time and money for the consumer and provide a fantastic browsing experience, reduce cart abandonment and increase impulse buying and basket value. The consumer would remain within the retailer’s website and the sale would not be hijacked by competitors visible on Voucher and Cashback websites. When someone gets a great deal they share the website they got it from, not the retailer the item was bought from, so why not kill two birds with one stone as the saying goes.

Born out of this frustration we developed VouchShare. Our aim was “Simplicity” that’s all we wanted when shopping online and saving.

No searching, No 3rd party websites, No, expired codes, Just visit the retailer be presented with any codes or offers available on entering and at checkout, pay & save. Simple!

Watch this space, it’s coming real soon!